Campaign Proposal  ·  Top of Funnel

Filling Rooms
Before We Fill Seats.

A pain-point-led social ad campaign engineered to put Sing Stories in front of the exact people who book experiences like it — corporates, communities, celebrations and planners — and make them stop scrolling.

4 target audiences 8 ad creatives Meta & Instagram feed Prepared for Srinivas Velangi
The Strategy

We don’t advertise a show.
We answer a problem.

Top-of-funnel isn’t about explaining the format — it’s about interrupting a scroll with a feeling the buyer already has. Every creative names a real frustration, then positions Sing Stories as the obvious fix.

01

Target by intent

Four buyer types, each with distinct budgets, triggers and booking moments — segmented so the message lands, not sprays.

02

Lead with the pain

“Not another team dinner.” “No one just watches.” Each hook mirrors a frustration the buyer has felt at their last event.

03

Position the fix

Sing Stories becomes the answer — 100% participation, all ages, one shared memory — with a single soft CTA to start the conversation.

Who We’re Talking To

Four audiences. Four pain points. One solution.

Each segment gets messaging tuned to how they think about entertainment — and why their current option keeps disappointing them.

🏢

Corporate & HR Teams

Annual days · Offsites · Milestones
The Pain
The annual party feels stale. A few people dance, the rest sit on their phones, and mixed-age teams never really bond.
Our Position
100% participation — the whole room sings and bonds across departments and generations. No one sits out.
🏕

Residential Communities

Societies · Cultural committees
The Pain
The same few performers every year. Kids, adults and seniors sit apart — nothing unites all ages and languages.
Our Position
One stage, one spirit — every resident sings together, across Hindi & Kannada evergreen favourites.
🎂

Private Celebrations

Milestones · Anniversaries · Reunions
The Pain
Guests scatter, stay on their phones and leave early. A generic DJ or anchor makes the milestone feel like any other party.
Our Position
A personalised sing-along built around your story — a night every guest is part of, not just present at.
💍

Wedding & Event Planners

B2B · Sangeets · Receptions
The Pain
Clients want “something different” beyond DJ + band. Energy dips mid-event and there’s no reliable differentiator to offer.
Our Position
A plug-in signature act that wows every guest — and makes clients rebook the planner who brought it.
The Creatives

Eight scroll-stoppers, ready to run.

Two variants per audience, designed for the Meta & Instagram feed (4:5). Headline, hook and brand are baked into every frame — nothing depends on the caption being read.

01

Corporate & HR Teams

Objective: awareness & lead-gen · 4:5 feed
Corporate ad — Not Another Team Dinner
Variant A · Emotional1080×1350

“Not Another Team Dinner”

Reframes the annual event from obligation to experience — instantly relatable to anyone who has endured a flat corporate party.

Addresses: low engagement & the “everyone on their phones” problem.
Corporate ad — 100% Participation
Variant B · Proof1080×1350

“100% Participation. Zero Awkward Silences.”

A benefit-led, metric-style hook aimed at HR decision-makers who need to justify spend with outcomes.

Addresses: cross-team & cross-generation bonding.
02

Residential Communities

Objective: reach & enquiries · 4:5 feed
Community ad — One Stage One Spirit
Variant A · Unity1080×1350

“One Stage. One Spirit.”

Speaks to committee members who want an act that unites every age group and both languages under one roof.

Addresses: fragmented, age-siloed community events.
Community ad — This Year Sing Together
Variant B · Call to change1080×1350

“This Year, Sing Together.”

A seasonal nudge — perfect for the run-up to festival and annual-day bookings when committees are deciding.

Addresses: “residents just watch” passivity.
03

Private Celebrations

Objective: enquiries & DMs · 4:5 feed
Private ad — A Night They Will All Sing To
Variant A · Sentiment1080×1350

“A Night They’ll All Sing To.”

Targets hosts planning a milestone who want the evening to feel meaningful, not transactional.

Addresses: forgettable, generic celebrations.
Private ad — Don't Hire a Singer
Variant B · Contrast1080×1350

“Don’t Hire a Singer. Give Them a Night.”

A pattern-interrupt that reframes the buying decision — from “a performer” to “an experience.”

Addresses: passive entertainment & guests leaving early.
04

Wedding & Event Planners

Objective: B2B partnerships · 4:5 feed
Planner ad — The One Act Every Guest Remembers
Variant A · Differentiator1080×1350

“The One Act Every Guest Remembers.”

Positions Sing Stories as the signature moment a planner can add to stand out in a crowded market.

Addresses: lack of a fresh, reliable differentiator.
Planner ad — Beyond the DJ and the Band
Variant B · Business case1080×1350

“Beyond the DJ and the Band.”

Speaks the planner’s language: happier guests today, repeat bookings tomorrow.

Addresses: mid-event energy dips & client retention.
Recommended Rollout

From live ads to booked dates.

1

Test & learn (Weeks 1–2)

Run all 8 creatives at a low daily budget. Let the feed tell us which pain points and audiences convert cheapest.

2

Double down (Weeks 3–4)

Shift budget to the top 2–3 winners, refresh headlines on the fatigued ones, and add lookalike audiences off engagers.

3

Convert (ongoing)

Route clicks to WhatsApp / a short enquiry form. Retarget video-viewers and profile visitors with a booking CTA.

Campaign at a glance

Audiences4 segments
Creatives8 ads (2 / segment)
Format4:5 feed · 1080×1350
PlatformsInstagram & Facebook
Funnel stageTop — awareness & enquiry
Also adaptable toStories & WhatsApp (9:16)
Primary CTA“Now Booking” → DM / form
The Investment

A growth engine for registrations & enquiries.

This isn’t “posting a few ads.” It’s a running system built to do one job — put your sing-along sessions in front of the right people and turn attention into registrations and enquiries, month after month.

Core Engine · Recommended

The Lead-Generation Engine

Two activities that only work together — creative that keeps winning, plus hands-on management that keeps the enquiries flowing.

₹40,000/ month
Bundled minimum — this is what actually produces results.
🎨

Ad Creative & Continuous Testing₹20,000

Fresh AI ad images on rotation — new angles, headlines and audiences tested constantly so the winning ads keep winning and never go stale.

MUST RUN TOGETHER
📊

Campaign Management & Optimisation₹20,000

Daily monitoring, budget shifting to the best performers, audience tuning and reporting — so every rupee chases the cheapest enquiry.

  • All 4 audiences kept live & optimised
  • New creatives added as ads fatigue — no extra charge
  • Enquiries routed straight to WhatsApp / form
  • Simple monthly performance summary
Solves the real pain: a steady, predictable flow of registrations & enquiries for your jamming sessions — not one-off posts that fade in a day.
Optional Boost

AI Reels

Short, scroll-stopping AI-made video reels to amplify reach — add them only if and when you want extra momentum.

₹10,000/ reel
Add on demand · pay per reel
  • AI-generated, on-brand video reels
  • Great for extra reach & social presence
  • Order as many or as few as you like
Not required for lead generation — the Core Engine drives the enquiries on its own. Reels are a bonus amplifier, entirely your call.
💡

Why bundled? Great ads with no management fizzle out; sharp management with stale creative stops converting. Run together, they compound — that’s why the engine starts at ₹40,000/month.

“Every song has a story. Every story has a memory. Now let’s put them in front of the right rooms.”

Approve the direction and we’ll have the campaign live-ready within days.